When it comes to online, making a visitor bring you as your website audience is quite tough in this online era, even if they come to visit your site, making them your lead is even tougher but it is never an impossible task.

 It simply nurtures your visitors to take part in the action by providing some valuable piece information related to your customer needs and your business goals.

Creating your own lead magnet can bring more trust and credibility to your business. Based on your business pain points in your mind can help you in crafting your lead magnet instantly can get any visitor’s attention.

It is quite simple to say it lines, let’s consider a visitor is visiting your website to see something that helps their problems, but you can’t find who is really looking for solutions, that is where lead magnet plays an important role in it.

Yes, If I am looking for a solution for my problem, I will definitely look into your lead magnet to see whether it gives me valuable information on solving my problem.

What is a lead magnet?

Imagine you are own a website and you have visitors who are seeing your content displayed on your website, How do you make them bring as your lead?

This is where lead magnet plays a major role to make your audience your lead, your lead magnet is your piece of valuable content that should be based on your customer needs.

Your lead magnet should bring cravings to your visitor that actually made them think to use your product or service.

You can create your own website based on your business pain points and your audience’s needs. You can give what you think will make your audience engage with you.

There are some tips and actions that can make your lead magnet effective that are useful and trigger your audience to drive to think them engage with your business as your lead. So here are 10 actionable tips to build an effective lead magnet that can actually help you generate leads for your business.
                                                                                            Table of contents
10 actionable tips build an effective lead magnet for your business

First, What is a lead magnet
1. Your lead magnet should have an “origin story”
2. Keep lead magnets targeted
3. Use separate lead magnets for separate sales funnel stages
4. Give a glimpse of your content beforehand
5. Employ your best performing content
6. Use content upgrades as in content lead magnet
7. Provide more than just ebooks
8. Offer a bundled package
9. A/B test your lead magnets
10. Always provide top-notch content

1. Your lead magnet should have an “origin story”

When you are creating your lead magnet, remember it should bring a purpose, you are giving one of the valuable pieces of information for free to tempt your audience to use your product or services. 

Let’s say, I am in need of a solution, so am about to surf the internet to know more, I found you, I read your content, you are given a lead magnet which gives me small information about my solution and is quite effective.

But why small?

Just to build some curiosity and confidence to your visitor to bring them as your lead for more connection to bring sales. You are so wanting a solution for your problem, this website got the solution but you didn’t know about the whole story.

Won’t you drop your email to get to know about your solution?

Yes, creating your lead magnet with much intensity that convinces your visitor to make them your targeted audience is only by how good is your product or services.

2. Keep lead magnets targeted

Imagine I am looking for some other thing that is not even related to your business, just to surf.

Do I really need your lead and my email?

Yes, providing your lead magnet to the audience who is looking for is more important in providing your lead magnet from your website.

Providing a lead magnet to the targeted audience will convince more leads that can even bring more engagement with your business. 

3. Use separate lead magnets for separate funnel stages

Providing a single lead magnet in all your webpage and your ad page will not bring much impact to your audience.

Change your lead magnet according to your sales funnel. That helps your visitor to filter them in your sales funnel to bring some revenue out of it.

When you have unique lead magnets, you can easily pitch a sales point that brings a conversion to bring revenue to your business. So craft your lead magnets for your separate funnel stages.

4. Give a glimpse of your content beforehand

Before your visitor downloaded your lead magnet or clicked the button before that gives clear and curiosity building content about your lead magnet, inducing your customer is the way to reach sales, if your product is that good, you won’t turn back.

So give a little glimpse about your lead magnet before you provide them, a description of your lead magnet can make your visitor think whether they want your lead magnet or not.

5. Employ your best performing content

Every content that you are creating should impact your website, business, conversions, and sales. So bringing up your best-performed content as your lead magnet will bring more impact on your visitor drop their email by filling out a form.

Lead magnets like webinars, ebooks, and slide decks bring more leads to your business. The main is you have to find the high performed content of your business.

6. Use content upgrades as an in-content lead magnet

A content upgrade is simply optimizing your website content that will be so refreshing to the visitor that your lead magnet can actually work to bring leads to your business.

The content upgrade brings more conversion to your business that your lead magnet can be spread in some of the pages in your website like the blog post because they are more contextual.

You know readers are spending time to know about your information, providing your lead magnet there will be a snack for your audience to reach the conversion.

7. Provide more than just ebooks

When it comes to creating a unique lead magnet for business, mostly they will go for ebooks but you should prefer giving more kinds of leads magnets, every business handles their lead magnet based on their business goals and customer needs in mind.

Some of the lead magnets that you can prefer creating on it to build an impact in your business,
Experts
1. E-books and Whitepapers
2. Mini-courses via email
3. Video or video series
4. Audio recording, podcast
5. Free course/ webinar (free education in any format)
6. Assessment or test

E-Commerce
7. Free coupon
8. Free shipping
9. Free gift with the first order
10. The educational content on how to achieve/ build stuff with what you sell
11. Guide to saving money when shopping for X
12. Membership
13. Educational material related to the need they will solve with your product

8. Offer a bundled package

Copybloggers offer more content resources to pick their best lead magnet for your business.

Building cravings in visitor’s minds by providing valuable different content in lead magnets, because all your competitors are providing it, you have to be level up to bring them as your leads by filling up a form.

Create a lead magnet, explain about your bundle of benefits as a lead magnet that is an instant offer that is given to your audience.

Provide your content strategically that, you are providing your high-value content for free, which should explain why your money is worth buying.

Every business has its own selling point, create your lead magnet content based on your customer needs, that is what craves them most to attract them to make a connection with your business.

9. A/B test your lead magnets

A/B test is simply determining whether your lead magnet is working in your website that brings any leads to your business by analyzing with A and B personas.

Apart from all these tips to build an effective lead magnet, you can just test the placement, design, and usability of your lead magnet forms in your business by A/B testing.

Some A/B test places on your website can help you in where you can set your lead magnet that can bring an impact on your audience’s mind to use your product.

10. Always provide top-notch content

Creating your content for your lead magnet, you should keep in mind some points to make sure that your lead magnet content is perfect for your sales funnel and it should work among your audience.

Ultimately, your lead magnet should impact your visitor’s minds to use your product or service and make sales out of it.

To create quality, original content based on your business goals and customer needs with the help of content marketing, you can generate leads from your website.

A well-written and structured lead magnet can bring more leads to your website, creating your content resources easily understandable and relatable to your business. Your lead magnet should create curiosity and interest to bring an engagement with your business.

Provide your lead magnet as you have written about your lead magnet that actually relevant and in shape which is as promise as in form. 

Your lead magnet can bring more leads to your business but by implementing content marketing as one of the strategies in your marketing plan, you can generate more conversions.

Here 7 eye-opening questions on content marketing that you should know, subscribe to our newsletter for more blog updates and articles.